The next Ather electric scooter priced below Rs. 1 lakh could be a game-changer, provided the Ola scooter costs more
Ather Energy’s next electric scooter could come with a sub-R. 1 lakh price tag. The CEO of the Bengaluru-based electric vehicle company, Tarun Mehta, recently admitted that Ather sees a market in the lower segment at Rs. 1 lakh.
But, Mehta explained that he “fundamentally doesn’t want to go into a price war” and added that he doesn’t think “it makes sense to configure the market with a price that you can’t defend for long. run or build a business on.
Thus, Ather is expected to launch a new electric scooter with an asking price of less than Rs. 1 lakh by next year. This new scooter will be the electric vehicle manufacturer’s most affordable product to date.
Currently, the company sells its 450 Plus scooter for Rs. 1.13 lakhs and its flagship 450X for Rs. 1.32 lakhs in Delhi (prices are excluding showroom). Both recently saw their price drop due to the revised Fame 2 standards.
While the base price of the 450 Plus and the 450X is the same at Rs. 1.71 lakhs, the latter gets a performance upgrade that costs Rs. 19,010 / -. Add the Fame 2 grant of Rs. 43,500 / – and the Delhi government incentive of Rs. 14,500 / -, we come to the final figure.
Interestingly, scooters cost even less in Ahmedabad thanks to Rs from the government of Gujarat. 20,000 / – incentive directly to the consumer.
In order to obtain the next price of the electric scooter below Rs. 1 lakh, Ather will have to reduce the ex-showroom price of the electric vehicle (excluding subsidies) to less than Rs. 1.50 lakh.
The CEO of Ather also revealed that he expects the Company’s Average Energy Efficiency (CAFE) standards (which will take effect on April 1, 2022) to further increase the rates charged for scooters at internal combustion.
Additionally, Tarun Mehta said that upgrades developed for the 450X in the future will focus on improving the performance of the electric vehicle. He wants to equip the scooter with a better regenerative braking system, improved ABS and make it go faster than it currently can.