Electric scooter Ather 450X

Beneficiary of the Ather energy buyback program after 3 years of use of Ather 450X

The Ather Energy Assured buyback program for the Ather 450X electric scooter was announced today. This is a guaranteed buy-back from the car manufacturer at Rs 85,000 after 3 years.

Insurance of this nature works wonders for the buyer’s psyche, as vehicle owners consider it before even purchasing a value. Anything that has a high resale value proposition tends to tip buying decisions in its favor. The latest development further enhances the opportunities for the Ather 450X.

Ather Energy builds its own batteries and li-ion platform for its range of products for optimum reliability. With retail sales first starting in 2018 in Bengaluru and then in Chennai, the company is now in a growth phase where activities have been planned in several cities.

Ather Energy reliability

For the sake of consistency of performance, Ather energy continued its buyback guarantee plan. With reliability being a key and crucial area for this announcement, the company is confident that the Ather 450X brings a high valuation on the resale market as experienced by the current owners.

Ather 450X Collector's Edition Series1
Ather 450X Collector’s Edition Series1

The buyback program will also serve to encourage the adoption of electric vehicles in India. Other company initiatives include Ather Grid, experience centers and customer forums focused on electric vehicles. Together, its multiple attributes and areas of focus have gone beyond just building an electric scooter.

Smart financing solutions have helped strengthen purchase proposals. This includes the availability of rental subscriptions in Bangalore and Chennai. Rental options will be introduced in other cities in which the company operates, as they allow the use of the Ather 450X at a lower price for a nominal monthly fee. This helps attract buyers who are unwilling to choose an outright buying plan.

Ather 450 Plus price drop

The overall cost of ownership in Bangalore benefits from exchanging used petrol two-wheelers for a trade-in bonus. In addition, low interest loans from financial partners with which Ather Energy is associated can help finalize a purchasing decision.

Ex-showroom the price of the Ather 450 Plus model is reduced, and can now be purchased at Rs 1.39,990. The previous price was Rs 1.49,000. This is an effective price reduction of around Rs 9k.

Subscription plan revisions include flexibility of use, and customers can choose from 4 independent packs, starting at Rs 125 per month. Options include Ather Connect Lite (basic connected features), Ather Connect Pro, Ather Service Lite (periodic maintenance, RSA and labor), and Ather Service Pro (premium service experience). Charging at Ather Grid public stations is free until March 2021.

Tarun Mehta, Co-Founder and CEO of Ather Energy: “We believe that Ather Energy’s electric scooters will have fantastic value for years to come and will continue to improve with new features that we will roll out as we go. wireless upgrades. And to reinforce this assurance, we are announcing a resale guarantee.


Recommended Posts