A trendy scooter will be sold in a trendy pop-up near, yes, a trendy store in the Fisher building.
Vespa, the Italian ur-scooter that Audrey Hepburn rode in “Roman Holiday” – and dozens of other actors have ridden in many other films – will experience a six-month post near Rachel Lutz’s Peacock Room, reports the Free Press. .
Joe Ricci Automotive Group, the local Vespa dealer, is teaming up with Lutz to set up the storefront.
âVespa is one of the most recognized scooters in the world,â Ricci said in a press release. âAs we see trends continue to evolve in vehicle ownership and personal mobility, I considered opening a Vespa store in Detroit. Rachel gave us the perfect place to âtestâ the concept. “
Lutz, Vespa owner and brand’s evangelist, describes the pairing
âNot only is my Vespa a mode of transport, but I see it as a fashion accessory and a feeling of empowerment,â she said. “There is nothing quite like discovering the city on two wheels.”
If the pop-up is successful, Vespa could open a permanent store in the Fisher retail space, Ricci said.
They are cute as hell, but please wear a helmet.