When Bajaj decided to enter the electric vehicle segment, he rightly named the first electric scooter Chetak. This was done to pay homage to an old vehicle that was probably the most used two-wheeler in India and its name had become synonymous with two-wheelers in the good old days.
While it’s not clear if it’s about the nostalgia or the quality of the new electric scooter or even both of them paired with the limited options of good electric scooters, the new Bajaj Chetak has been in high demand since the announcement. The company recently resumed online booking for the scooter, but decided to put it on hold again due to “high demand”.
Apart from the brake on online reservations, Bajaj has also increased the price of its electric two-wheeler. The Chetak, a name that equated to affordable personal transport, comes in a few variations – Urbane and Premium and is now priced at Rs. 1,42620 and Rs. 1,4,620 respectively. This is also the second price increase in as many months. Last month the price of these scooters was increased by Rs. 5,000 and now the price has been increased by around Rs. 27,000 on the last round.
Expensive and unavailable
At the current selling price, the price of the Bajaj Chetak electric scooter is almost similar to that of another high-end Ather 450X electric scooter which sells for between Rs. 1.28 lakh going up to Rs. 1.47 lakh for the high-end variant. Speaking of a slightly cheaper option, we have the iQube TVS which sells for around Rs. 1.08 lakh in Delhi through Fame II grants and around Rs. 130,000 in most other places.
Incidentally, Bajaj also announced that it is adding Chennai and Hyderabad to the list of cities where the battery-powered Chetak will be available for purchase. Previously, sales were limited to Pune and Bangalore only.
Ather and Bajaj both claim that their scooters sell in large numbers, however, these are high-end electric two-wheelers that are not helping the cause by bringing the mass adoption of electric vehicles in India. While Ather has added several new cities to their repertoire, Bajaj only sells in 4 cities in India.
On the other hand, Ola Electric, the EV arm of OLA, had recently stated that it would introduce a new smart electric scooter soon. This scooter is aimed at the mass market and therefore Ola wants to make these scooters on a large scale and has hinted that the price of the scooter will be aggressive.