Bajaj has made a big comeback in the scooter segment with the launch of its all-new Chetak, the household name for the past decade. The familiar brand is all that is taken from the past as Bajaj once again seeks to make Chetak memorable for the foreseeable future. The all-new Chetak is now an electric scooter, making Bajaj the first internal combustion engine two-wheeler company to launch a fully electric two-wheeler in the country.
Bajaj, the second largest motorcycle maker in India after Hero MotoCorp, has made a big leap into the industry which is still a niche. But the company is not afraid to lay a solid foundation for the electric two-wheeler segment in the country while understanding the potential difficulties up front.
âOur future belongs to our past,â said Rajiv Bajaj, Managing Director of Bajaj Auto. âThe fact that Bajaj does not sell scooters is our greatest strength. We are leaving here because there is no conflict of interest. When you enter a new market, you do not make money right away. on day one. The price won’t be sustainable from day one, but that will increase our numbers. “
The Bajaj Chetak electric scooter is expected to hit the market in January 2020. The e-Chetak will first be available in Pune and then in Bengaluru. Based on the response from consumers, a pan-Indian deployment will be planned. As for the price, the Bajaj Chetak electric scooter could sell for Rs 1.5 lakh in the country.
When launching the new electric two-wheeler, Bajaj had strong opinions about the growing segment of electric bikes in the country. “I prefer to start with our past that we are not a battery or steel maker, we are not a bankrupt two-wheeler company and we are not a venture capital company that funds somebody else. ‘other to manufacture for us, we are engineers doing our own work,’ he said.
“We are a company with a very rich past, a rich heritage. I think it is the credibility of this rich past that gives us a solid basis for the future,” Bajaj added.
The all new Chetak
Bajaj e-Chetak has a retro look which is quite appealing to the masses as it somehow resembles the Piaggio Vespa. The electric scooter should be positioned as a high-end product, from which we get an idea of ââits price.
Talking about its design, the Electric Chetak has an all-metal body, a new LED headlight, a digital dashboard with retro styling to match the overall form factor of the scooter and touch switches.
Under the hood, the new Chetak contains a lithium-ion battery with nickel-cobalt aluminum oxide (NCA) cells. The battery is rated IP67 for durability and uses a standard 5-15 amp electrical outlet for charging. Bajaj introduced an intelligent battery management system that controls charging and discharging.
The Bajaj Chetak electric scooter has two modes, Eco and Sport, as well as regenerative braking to maximize range. According to the company, the new Chetak has a range of up to 100 km on a single charge. There is also an app to manage various things like locating the scooter, getting driving tips, playing music and more. The Chetak will be fully connected and will have data communication, security and user authentication.