oi-Rahul Nagaraj

Updated: Monday April 29, 2019, 17:05 [IST]

Ather Energy has increased the prices of its two electric scooters: 340 and 450 on the market. The prices of the two electric scooters have increased by 2,980 rupees from their previous introductory price.

The Ather 340 and 450 electric scooters are now priced at Rs 1.13 lakh and Rs 1.28 lakh, respectively. Both prices are on the road (Bangalore). However, the ex-showroom prices of the two scooters remain unchanged. The prices also include the FAME subsidy and a cess of Rs 500 from the Indian government. The reason for the price increase is due to the five-year liability insurance, which was recently mandated by IRDAI.

Rising prices of Ather electric scooters

Ather Energy currently only sells its products to Bangalore. The two electric scooters were booked until September 2019. In addition to the scooters themselves, the Bangalore-based start-up has also invested in setting up electric vehicle charging stations throughout the city.

Ather is now looking to expand its market in India, with the launch of its electric scooter in Chennai next month. The company has already started accepting pre-orders in Chennai through its website. Customers who pre-order the scooters will also be called in for priority road tests.

Besides the launch of the two electric scooters themselves, Ather will also set up similar charging grids in Chennai. These Ather networks will be equipped with fast charging technology, capable of
Scooter load up to 80% at 1 km / min.

After the launch of Ather in Chennai, the company will later start operations in other major cities as well. This includes Mumbai, Pune and Delhi among the 30 cities over the next two years.

Both Ather electric scooters use a brushless direct current (BLDC) motor with a lithium-ion battery. The Ather 450, the more powerful of the two, claims to offer a top speed of 80 km / h with a 0-60 km / h time of 3.9 seconds. Ather also claims a true range of around 55-75 km on a single charge.

In terms of functionality, the Ather 340 and 450 come with equipment. This includes: LED headlights, a 7-inch capacitive touchscreen instrument cluster, disc brakes on both ends and ABS, all as standard.

Thoughts on the rising price of Ather electric scooters

Ather has increased the prices of its two products in the market. This is the Bangalore-based startup’s first price hike. Ather scooters on the market rival those of Okinawa Praise in the electric market.

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Article published on: Monday April 29th, 2019, 13:26 [IST]


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