Want to feel a little nostalgic in the midst of this Covid-19 lockdown? Let us take you back to the ’90s era with these immensely popular bicycle and scooter ads.

India’s ongoing Covid-19 lockdown has now been extended until May 3. If you are a true blue motorist, we fully understand your pain of not being able to drive your two / four wheeler. Previously, we have come up with several stories with a focus on what car or motorcycle enthusiasts can do in this situation. These included bike and car maintenance as well as time-killing shows and movies to watch. By now you must have heard that phrase, “if you were born in the 90s then your childhood was great”. To further substantiate this statement, today we bring you some of the iconic 1990s bicycle and scooter advertisements that are still remembered today.

Bajaj Auto – Hamara Bajaj

It is certainly one of the best advertising campaigns of the 90s and the Bajaj Auto slogan “Hamara Bajaj” has become immensely popular over the following years. The keywords in the ad meant “Our Bajaj”, which gave the audience a sense of affinity. The ad was so popular that a few months ago Bajaj Auto also ran it when the Chetak brand came back with the Chetak electric scooter. A man can be seen cleaning his scooter in the ad towards the end and the company has tried to portray Bajaj as the face of a strong nation. Video source: Shesh9717

https://www.youtube.com/watch?v=9pvLwVBb0Ao

Honda Heroes – Dhak Dhak Go

Again, this one is also one of the most memorable commercials of its time. The fact that Hero Honda used the “Indian Connection” for this campaign worked in his favor. This ad showed how proud people were in owning a Hero Honda two-wheeler. In the ad you can see several Hero Honda motorcycles like the CBZ, CD100 and others that were hit hard during the 90s. Another big reason for the success of the ad is the ‘Desh ki Dhadkan’ track in background which in itself gave a sense of pride to India. Video source: Ankur Yadav

Suzuki Samurai – No problem

This was a witty ad. The company tried to present the Suzuki Samurai as the “No Problem” motorcycle. With this Suzuki tried to respond to the fact that the owner of this motorcycle would have no problem. Later, “Suzuki Samurai No Problem” also became quite a popular and fun phrase, especially among young people. Do you remember seeing this ad on television? Video source: Guruprasad Gp

Luna – Chal meri Luna

Luna was a very popular 50cc moped made by Kinetic in 1972. The Kinetic Luna’s journey was interesting and the same ended in 2000. The company published an advertisement with the signature slogan of ‘Chal Meri Luna’. The ad shows that a frustrated employee (also annoyed by his wife) finds a way to make things a little interesting by purchasing a Kinetic Luna. The advertisement was intended to get the message across that the Kinetic Luna is not only cost effective, but also quite durable. Video source: 1368khz

Bajaj Pulsar – Definitely masculine

Remember that famous and popular commercial in which two nurses remove the veil from a motorbike inside a hospital and shout, “It’s a boy! It’s a boy!’ Well, it was a really good idea to portray the Bajaj Pulsar as a sign of masculinity. The announcement was generally interesting and at the end the handle of the bicycle can be seen turning towards the direction in which the nurses were walking. It seemed that the bike was very interested in watching them go. Well, a typical male trait !? And therefore, the slogan – Definitely masculine. Video source: BajajAuto Ltd

https://www.youtube.com/watch?v=M9C0Ag4Foz4

Hero Honda CD100 – Fill It, Shut It, Forget It!

This popular slogan of “Fill it, close it, forget it!” Was used for the CD100 which was a rather humble but attractive commuter of Hero Honda. The ad simply shows a cyclist filling up his bike and then going for a ride. As you must have understood from the tagline, Hero Honda sent a message with this announcement that the CD100 has decent fuel mileage, 80 kmpl to be precise (figure claimed). Video Source: The Auto Guy

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